Preview: Translated from French by James Grieve Oxford University Press, Oxford, Uk, Xi + 252 pp.; Hardback, ISBN13: 9780199541867, Price: £ 16.99 Prof. Dr. Raghavendra Gadagkar, Centre for Ecological Sciences and Centre for Contemporary Studies, Indian Institute of Science, Bangalore, 560012, India. E-mail: ragh@ces.iisc.ernet.in Myrmecol. News 13: 29-30 (online 29 October 2009) Issn 1994-4136 (print), Issn 1997-3500 (online) Received 7 September 2009; accepted 7 September 2009 Scientists have a responsibility not only to inform the general public about what they discover or invent but indeed to engage the public in a discussion of what they do and how they do it. The more successful the scientist the more important this function becomes. Sadly, scientists are often loath to perform this function. The more successful the scientist, the more reluctant he / she is to "waste" time in engaging the public. There is often a negative peer pressure and social selection…